Inspired by 1970s Australian surf culture and Albe Falzon’s cult film Morning of the Earth, Zimmermann’s Spring 2025 collection led us to a remote landscape where desert meets sea. To ground the campaign in this coastal reference, we contrasted the collection's fluid silhouettes against raw, sun-drenched earth textures to create a sense of cinematic nostalgia. I led concept creation and creative direction for the campaign in collaboration with Smile agency.