Designed as an extension of the Summer Swim 2025 campaign, this story heroed Zimmermann’s Raffia bag collection against a retro beach club aesthetic. To capture the nostalgic warmth of golden hour, we used low-sun directional lighting, graphic palm shadows, and vintage resort props to let the woven textures take centre stage. I led concept development, art direction, and visual execution for the shoot. In collaboration with Smile Agency.